Seijaku : A Matcha Brand
Brand Name: Seijaku (静寂) Tagline: 一杯の静けさを。 (Ippai no shizukesa o.) A cup of serenity. Full Brand Description In a world that never stops, where noise is constant and moments of peace are a luxury, we offer a simple path back to stillness. Our name, Seijaku (静寂), is the Japanese word for a profound tranquility—a quietude that is felt as much as it is heard. We believe that a bowl of matcha is more than a beverage; it is an invitation to pause, breathe, and find your center. We source only the finest ceremonial grade matcha from the venerable tea fields of Uji, Kyoto, a region celebrated for its centuries-old tradition of tea cultivation. The Seijaku experience is a ritual. It is in the vibrant green of the powder, the deliberate whisking with a traditional chasen, and the warmth of the chawan held in your hands. Each step is a meditation, grounding you in a moment of pure, focused calm. This is your daily ceremony for clarity and gentle energy. Welcome to Seijaku. Your cup of serenity awaits. Seijaku (静寂) is a return to tranquility. We offer authentic, ceremonial grade matcha sourced from Uji, Japan, to help you find a moment of mindful calm in your busy day. Our matcha is more than a drink; it's a ritual for clarity and focus. Embrace your cup of serenity. Brand Essence / Key Phrases Core Concept: Finding tranquility in ritual. Values: Authenticity, Mindfulness, Quality, Serenity. Keywords: Uji Matcha, Ceremonial Grade, Calm, Focus, Stillness, Japanese Tea Ceremony.
Client
Confidential
DELIVERABLES
Visual Identity Branding Brand Vision Strategy Packaging Design
Year
2025
Role
Brand Designer